The iGaming industry, which encompasses online casinos, sports betting, poker, along with other forms of internet gambling, is growing exponentially in recent years. A significant driver of the growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions depending on the
The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the exchanging of online ad space. At the heart of the ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, nonetheless they operate on
In today’s digital age, businesses rely heavily on internet marketing to reach and build relationships their audience. But how do companies determine their internet marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into a critical component of marketing strategies, providing businesses